While my previous post about book marketing remains true and unchallenged, because of the Internet hype, internet marketing has been one of the strongest avenues for those wanting to gain recognition for their products.
Search engine marketing (SEM) particularly, is a popular form of Internet marketing which aims to advertise websites by increasing their availability in search engine result pages. The paid placement/ pay per click (PPC) method of SEM, among others like paid inclusion and search engine optimization (SEO) is one of the newest ways of Internet marketing.
With PPC, the advertiser must bid on certain keywords or phrases that they think their target market will most likely use when entering a query in a search engine. Costs per click vary on the type of search engine and the intensity of competition on a certain keyword or phrase.
Google Search is the no.1 used search engine on the Web and gets over several hundred million queries a day. Because of this, companies bid thousands of dollars a day to bid on certain keywords just to get the top ranks in a search.
If you are marketing your own book, you don't have to be a million dollar company in order to be able to utilize this marketing tool. Xlibris now has Google Search Marketing Services which will allow you to pick your own keywords and actually urge visits to your website so that interested parties may purchase your book or just browse through what you have to offer.
Moreover, if you have no idea how to go about designing a website, Xlibris also offers Optimized Search Marketing Services where one can get the whole sweet deal. From designing a website complete with a landing page, a guaranteed placement of your ad within the duration of your campaign to having real experts advise you on the best keywords for your site, you just can't go wrong with this offer.
Start marketing smart! Click here for a FREE publishing kit.
Source: wikipedia.org, xlibris.com
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2 comments:
Good advice, I've heard a lot about SEO, but how does it really help with the marketing end? I don't use Xlibris, so how can I capitalize on SEO and SEM for my book?
our marketing services are available to you even if you did not publish with xlibris. if you'd like, you can visit the following link to know how you can take advantage of this service
http://www2.xlibris.com/marketing_Googlesearch.html
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